The Block at Valdez is a new mixed use retail and residential. It is Oakland’s new premier shopping street nestled between Uptown and Lake Merritt. Bound by two new mixed-use developments - Alexan Webster and Alta Waverly. The development needed a cohesive look to brand the retail and residential, and create a brand out of the neighborhood.
Working together with Colliers, Trammel Crow and Wood Partners, Guild Retail Partners brought all the moving parts together to create a new neighborhood. What started with a request for a small logo bug, turned into a brand and a fully fleshed out website.